Market Research

Any business using information technology can benefit from IPsoft's managed services offerings.  Here's how our market research customers benefit:

Businesses today spend billions of dollars on market research to examine market status, customer information and competitive offerings. Market research firms analyze markets and the general business environment before their clients spend billions on development and production.

Market research firms rely on reliable and valid data, and the technology they utilize to obtain it and manage it must be dependable as well. Market research firms need to ensure their IT infrastructure is up to the task, with high availability of their websites for ecommerce, Enterprise Content Management (ECM) for document management, and Digital Rights Management (DRM) solutions to protect their research.

Enterprise Content Management
Enterprise Content Management (ECM) manages the unstructured information of an organization by capturing, storing and delivering content and documents. ECM manages re-usable content and archives and manages digital documents and correspondence. ECM provides security for documents and content, as well as digital rights management and watermarking. With ECM’s improved data monitoring and access, organizations can better meet business goals, serve customers and fulfill compliance regulations.

Digital Rights Management
Digital Rights Management (DRM) solutions protect digital documents and email from being breached or lost. DRM is used to protect sensitive documents, as well as safeguard intellectual property. DRM solutions can set limitations on how consumers can use the digital content. Businesses can use DRM to stipulate how content is sold and licensed as well as manage IT protection controls and encryption methods.

Enterprise Resource Planning
Enterprise Resource Planning (ERP) integrates business systems, data and processes into one system, helping to cut administrative costs. As a unified database to store data, ERP benefits include lower maintenance and greater reporting capabilities. ERP helps businesses upgrade their accounting, reporting and purchasing tasks. Businesses use ERP to improve employee productivity and enhance efficiency.

Safe Transactions
Market research firms need to protect their research resources. Market research firms rely on secure applications, web browsers, and VPNs to ensure customer privacy and organization confidentiality. IPsec, SSL and firewalls provide firms with secure communication and safe data transfer on the internet.

With IPsoft, market research firms benefit from:

Better Application Response Time
IPsoft network management services increase Quality of Service and guarantee bandwidth for market research firm’s key applications and users.

Efficient Bandwidth Management
By efficiently managing the traffic, IPsoft reduces the need for more bandwidth.

Maintain 24 x 7 Availability
In today’s competitive market, market research firms need to provide 24 x 7 internet application availability. IPsoft develops SLAs with specific requirements for 24 x 7 support service.

Network Efficiency
Market research firms depend upon peak network efficiency, and require enhanced quality of service for their applications and servers. IPsoft’s IPcenter identifies network issues and uses automated resolutions for quick problem resolve time.

Improved Technology
Market research firms require up-to-date technology for their wide area network to better serve clients and employees.

Upgraded WANs
IPsoft migrates business network sites from a traditional frame relay network to a high speed VPN network.