Jul. 12: Star Alliance Partners with IPsoft for Major Web Campaign

Thursday, July 12, 2012
London, United Kingdom — As part of its 15th anniversary, global airline alliance Star Alliance hosted a global Internet contest on a specially designed Web portal. The infrastructure, which was provided by IPsoft, a leading provider of managed services, and Wusys, which supplies cloud computing services, made it possible for more than 21 million competition entries to be submitted during a five week period. 

For the anniversary in mid-May, 178 million frequent fliers were invited to enter the Web-based contest, with first place winning a complimentary trip to various cultural events within the airline network with up to fourteen friends. 

To ensure a smooth process for the global Internet contest, a separate Web page was created to present an introduction video and Java-based Web application. 

Because Star Alliance expected up to 21,000 participants to enter the Web page at any one time, the infrastructure for the data traffic had to be enlarged up to 150 TB. Therefore, Star Alliance decided to use a highly available, scalable and flexible cloud solution provided by IPsoft. Subsequently, 21 million users were able to participate in the contest without any downturn over the entire five week period. 

Rudolf Kergassner, managing director of IPsoft Germany, explained: “One of the key challenges of the project was the short time frame. From the original conception through extensive testing to the point of final operation, we had a time frame of six weeks. Furthermore, we had to ensure that the infrastructure was configured to cope with large peaks in traffic.” 

The new web page was hosted in a cloud environment made available by Wusys, based in Frankfurt, provider of branch-independent IT services and a partner of IPsoft.  The management, monitoring and the integrated operation of the cloud solution have been carried out by IPsoft, which has been successfully working with Star Alliance since 2011. Through IPsoft’s worldwide presence, all services are provided and guaranteed under the “follow the sun” principle, i.e., 24 hours a day, seven days a week.

John Donohoe, director of project management, Star Alliance, explained: “From a technological point of view, the requirements in this project were extensive. With IPsoft, we found a partner who could provide a cloud and network environment in time-intensive conditions and helped us manage the possible flood of users to the site. We are incredibly impressed that IPsoft managed to complete the project both on time and under budget.”
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About IPsoft

IPsoft is a global managed services provider of autonomic-based services. The company’s mission is to power the world through expert systems, and to that end IPsoft leverages self-learning, self-healing cognitive systems across IT Operations, Cloud Orchestration, Fraud Prevention (FAS) and Business Process Automation. The unique autonomic proposition effectively manages operations while reducing human error and providing enhanced service levels. Headquartered in New York City, IPsoft has operations in ten countries across North America, Europe and Asia Pacific supporting enterprise customers, service providers and telecommunications companies. 

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