Amelia, the first cognitive virtual agent to interact like a human, is coming to Spain to meet Europe’s leading CIOs. IPsoft will be sharing a case study of how Amelia is being deployed today at a private event in Barcelona’s Hotel Arts on Monday, November 10th. The evening will spark the debate on the hottest issue in business and IT: How artificial intelligence is set to revolutionize business permanently through the introduction of a Digital Workforce.


Exclusive to this event will be the chance to hear Andrew McAfee, Principal Scientist at MIT and the leading authority on the social and macroeconomic impact of cognitive technology, outline the biggest disruption business leaders face in the next ten years. In his best-selling book, co-authored with Professor Erik Brynjolfsson, The Second Machine Age, the authors write, “there’s never been a better time to be a worker with special skills or the right education, because these people can use technology to create and capture value. However, there’s never been a worse time to be a worker with only ‘ordinary’ skills and abilities to offer, because computers, robots, and other digital technologies are acquiring these skills and abilities at an extraordinary rate.”


“Andrew McAfee is one of our generation’s leading thinkers and the first to have awakened business leaders to the dramatic change that cognitive technology will have on companies and economies. We are honored to have him share his insight with our guests,” said Chetan Dube, CEO of IPsoft. “We are on the cusp of a new era and it is critical that the business community plays its part in planning how to manage the transformation of the workforce. Amelia is the leading example of cognitive technology that can elevate knowledge workers from carrying out mundane, tedious chores so that more time can be dedicated to creative, higher value tasks.”


Also speaking is Frances Karamouzis, VP and Distinguished Analyst at Gartner, who has written extensively on disruptive change that autonomic and cognitive technologies will have on business processes, knowledge workers and sourcing models in the future.


Delegates of the EMEA Gartner Symposium can learn more about Amelia by visiting IPsoft’s booth No. O3. While there, visitors will also be able to see demonstrations of IPsoft’s ITSM portal, IPcenter, which pioneered the use of ‘virtual engineers’ in managing IT infrastructure. In addition to many Fortune 1000 companies, the majority of the world’s largest IT outsourcing service providers are deploying IPcenter.


Unlike many other technologies Amelia does not simply pattern match words but actually grasps the meaning of what is being conveyed. Uniquely, she is able to create process maps independently by reading manuals, listening to calls or observing the interactions of other agents. By applying logic to her knowledge base she is able to determine what actions are needed to solve problems. Amelia’s capabilities make it possible to automate knowledge work at a scale never previously seen.


The rising wave of interest in Artificial Intelligence has been reflected in the widespread coverage of Amelia in leading business media including The Wall Street Journal, BBC, and Bloomberg TV. Quoting academics, analysts and industry commentators, Amelia’s capabilities and her potential impact on business operations have been highlighted extensively.



About IPsoft
IPsoft automates IT and business processes for enterprises across a wide range of industries. Through its portfolio of world leading autonomic and cognitive solutions it provides services that allow its clients to secure competitive advantage. Headquartered in New York City, IPsoft has offices in 15 countries across the world and serves more than 500 of the world’s leading brands directly as well as more than half of the world’s largest IT services providers.


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