Accenture and IPsoft have launched a new practice called Accenture Amelia Practice (AAP), a new business unit aimed at helping clients adopt artificial intelligence in business.

Accenture claims that AAP will help organisations in improving their business outcomes and create new growth opportunities.

The company said that it will develop an array of go-to-market strategies, solutions and consulting service offerings for the deployment of virtual agent technology for clients across several industries.

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