No sooner than one global consulting giant has jumped on board with the latest technology trend, another follows suit.

Accenture is launching an artificial intelligence practice just a week after PwC did the same with drones, in a bid for a share of the multi-billion dollar and fast growing industry.

The Amelia practice, named after the AI software from IPsoft with which it has partnered, will work with clients on integrating AI technology into their business, initially focusing on the banking, insurance and travel sectors.

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