LONDON, May 10, 2017 — IPsoft’s cognitive agent, Amelia, has been declared the winner of the AIconics Best Intelligent Assistant Innovation award. The award was presented at the end of the first day of one of London’s largest AI events, the AI Summit, gathering together more than 1,000 CXOs.

The AIconics Awards are judged by a panel of leading AI experts that include academics and enterprise end-users from all over the world. The judges for the Best Intelligent Assistant Innovation category reviewed entries across multiple criteria ranging from ease-of-use and experience for customers through to demonstrable return on investment (ROI) offered to companies implementing the solution.

At each phase of the judging, Amelia demonstrated her robust cognitive capabilities as a virtual agent and in particular, her capacity to factor in human emotion and gain a contextual understanding of language as she seamlessly communicated with customers. This gave her a significant edge over other competing product entries.

“We are delighted to have won this highly-contested category of the AIconics Awards,” said Edwin van Bommel, Chief Cognitive Officer at IPsoft. “Businesses seeking to differentiate themselves from their competition see customer engagement as an area where a strong competitive advantage can be established early and Amelia is proving to play a critical role in delivering a superior customer experience.”

Amelia is now being deployed in more than 40 of the world’s leading brands across a wide range of industries including banking, insurance, healthcare, telecommunications, leisure and government. Her roles span many different functions from customer service and advisor support to IT service desk and procurement.

About IPsoft
IPsoft automates IT and business processes for enterprises across a wide range of industries by deploying digital labor. Through its portfolio of world leading autonomic and cognitive solutions it provides services that allow its clients to secure competitive advantage. Headquartered in New York City, IPsoft has offices in 18 countries across the world and serves more than 500 of the world’s leading brands directly as well as more than half of the world’s largest IT services providers. Read more about IPsoft Amelia at:

Marie Angselius Schönbeck, +1 737 247 3101
Global Head PR
[email protected]