Digital Labour Live: Benelux

Thursday 16 November, 10am – 2:00pm

Rosarium, Europaboulevard, Amstelpark 1, Amsterdam

Digital Labour Live: Benelux

Within five years the make-up of the workforce will be entirely different to the one we see today. The productivity benchmarks that set market leaders apart from the stragglers will be set at new levels. The bar for customer service will be higher than we have ever seen it before.

Whilst many of us are aware of digital labour, understanding how to best adopt and integrate it into our business can be difficult. Here’s where the Digital Labour Live series comes in. We explore how cognitive digital labour is providing a scalable workforce that is driving customer experience and productivity to new levels.

Over the course of the series, we and our guests look to provide insight into the various elements of implementing a digital workforce. We look to answer questions such as: How does digital labour fit into a digital strategy? How do I successfully employ a digital workforce? How can you better make sense of the digital and cognitive marketplace? What sort of pricing models can we use for digital labour adoption?

Our guests for our first Benelux event include Arjan de Jong, who has helped lead the successful employment of a digital workforce at Nuon Energy (Vattenfall) and Jan Peter de Valk, who, as a CIO and Corporate Board member himself, has helped successfully implement a digital culture throughout organisations starting with the boardroom.

We hope you can join us for the first of many Digital Labour Live gatherings.

If you have any further queries please do not hesitate in contacting us directly at or +44 (0) 203 810 7406.

Event Locations

Nordics – Stockholm
Benelux - Amsterdam
France – Paris

Contact Us

If you have any queries about this event please don’t hesitate to contact us by emailing or call +44 (0) 7867331926.

We would love to hear from you.

Please also visit our website to learn more about how IPsoft’s autonomic and cognitive solutions are transforming businesses.


Arrival & Reception
Chairman’s welcome and live demo of Amelia, the most human AI

Amelia is the most comprehensive AI platform on the market. We show you what makes Amelia an entire digital workforce not just another technology.

Presentation: Nuon Energy’s Digital Labour Journey – Creating a better place

During this session Arjan looks to share details of Nuon’s digital labour journey. Starting with Nuon’s own strategic objective of powering climate smarter living, how has Amelia, and digital labour become a solution for Nuon in achieving its wider strategic goals?

Arjan de Jong, Senior Solutions Developer – Product & Service Innovation, Nuon Energy

Presentation: Exploring Creating a Digital Culture through the boardroom

Originally coming from the health environment and IBM Jan Peter has been a boardroom executive for 17 years, within a number of enterprise companies including ING, DHL and VGZ. During this time he has helped gain the support of the full boardroom in delivering a digital culture throughout the organisations. Jan Peter shares his insight and experience into why a digital culture is needed and some expectations from cognitive technologies and AI in practice.

Jan Peter De Valk, Former CIO of VGZ and DHL, currently holding several advisory board memberships

Roundtable discussions: Am I AI & Cognitive ready?

Facilitated by Arjan, Jan Peter and our colleagues we break out into groups for a chance to discuss our AI and cognitive journeys in more details. Whilst the discussions will be organic, we suspect this will be an opportunity to better understand one another’s AI roadmaps and what hindrances one another have faced and what advice you have to share.

Networking lunch
Networking close
Arjan de Jong, Senior Solutions Developer – Product & Service Innovation, Nuon Energy

Arjan de Jong is a Senior Business Developer at Nuon Energy. A notary lawyer by profession, Arjan started in the insurance business working as a customer operations manager and improvement program manager. In 2009 he made a switch to Nuon where he continued his career in customer operations until 2014 when he joined the innovation department. He introduced the Energy Roof, brought crowd funding to Nuon and started an Emerging Tech Lab leading ultimately to the cooperation with IPsoft. Next to his work at Nuon he is a board member of the INSEAD Alumni Association in the Netherlands, founder of the OneMoment Foundation and advisor for Social Work The Netherlands focusing a lot of energy on social issues such as the refugee crisis and poverty. He is a mentor a Startupbootcamp and a part-time teacher at the Vrije Universiteit in Amsterdam and a high school in his hometown teaching entrepreneurial Startup classes to the 16- and 17-year olds. You can find his photographic work on


Jan Peter De Valk, Former CIO of VGZ and DHL, currently holding several advisory board memberships

Jan Peter is a creative, result-oriented and entrepreneurial executive with multiple university degrees from Dutch top institutes in engineering, medicine, law and business. He brings 38 years of global business and innovation experience in a multitude of corporate leadership positions to the table. He enjoyed working within the world’s largest multinationals, such as IBM, ING and DHL – and most recently as CIO and Board Member of VGZ. In short: he tries to be a practical Ph.D. with focus.


Jan Peter will always enjoy complex challenges and tempting opportunities in a positive and entrepreneurial environment. Looking together for the long term ‘why’ and strategic changes required, but short term driven where needed. He is proud to have started in 1978 as a “pattern recognition and medical imaging expert” before supercomputers even existed and AI and Big Data were going to be fashionable.



Excellently located on the outskirts of Amsterdam, Rosarium is both easily accessible from both the city centre and from neighbouring cities.

In the tranquillity of the green Amstelpark, Rosarium is a wonderful location for our Digital Labour Live event.


ROSARIUM, Europaboulevard, Amstelpark 1, 1083 HZ AMSTERDAM

Telephone: +31(0)206444085

Full travel details and directions can be found at the following web page.


Directions with public transport

Train: NS Station Rai

Metro: NS Station Rai


Rosarium have over 500 parking spaces some of which are reserved for our guests. To request a space please contact us at

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