Creating an engaging customer experience is about embedding digital and cognitive technologies into the very fiber of an organization’s processes, from the front-office, right through to the back-office. Investment in cognitive technologies is quickly becoming a strategic imperative for enterprises to create intelligent business operations within their companies. This approach to end-to-end intelligent services is embodied in IPsoft’s 1Desk, which builds on the cognitive prowess of Amelia, the market’s leading digital AI colleague, and the autonomic capabilities of IPcenter.
For this research paper produced by HfS Research in partnership with IPsoft, HfS Research interviewed 100 C-Suite executives to understand their views, expectations, strategies, and investment plans for cognitive AI technologies. This report discusses the opportunities and challenges that businesses are facing as they move toward being truly intelligent — which ultimately will allow them to make better business decisions, get closer to their customers, and be more competitive.