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Tom Reuner is a Managing Partner, Business Operations Strategy and M&A Advisory, at HfS Research. He is responsible for driving strategic engagements in business operations, IT and M&A advisory. His responsibilities range from research for consulting to business development. This involves advising clients on the formulation of strategies, guiding them through methodologies and the analysis of research findings, as well as liaising with clients throughout the course of projects — from initial meeting to conclusion. He is driving thought-leadership and frameworks across business operations and in particular Intelligent Automation and Artificial Intelligence.

Tom takes an interesting stance on AI, explaining during an interview at Digital Workforce Summit that there’s not just one AI market. He believes that AI incorporates various technologies and is complex. IPsoft’s solutions support this view; Amelia, 1Desk and IPcenter can impact customers, employees and business operations by adding AI capabilities to different parts of an organization from customer support to back office services. IPsoft’s vision is to provide a cohesive cognitive layer of end-to-end automation that improves efficiency and user experience across all business processes.

When businesses look for advice on starting their AI journey, they typically ask where to start or how to manage data and talent. Tom’s advice: “We can’t just deploy all those innovations the traditional way. We have to really reimagine the way we are delivering processes.” Watch his video here.