“A hybrid workforce that automates repetitive and mundane tasks and augments work – so that human colleagues can focus on more complex, value-adding activities — is not just critical to keep pace with competitors, it is the only way to free up human capital to focus on innovation and creation that enables companies and nations to get ahead,” explained IPsoft CEO Chetan Dube in the Debate column in a recent edition of City A.M., a daily London-based commuter newspaper centered on finance and business.

Chetan provided his comments in the context of debate about a recent report from the UK Parliament’s Business, Energy and Industrial Strategy (BEIS) Committee, which stated that the UK needed to embrace automation in order to stay competitive.

As the leader of the world’s leading supplier of enterprise AI-powered automation, Chetan spoke from a position of authority about the potential — if not the necessity — of scaled automation. “Whether it’s a physical robot or digital colleague, MPs on the Business, Energy and Industrial Strategy (BEIS) committee are absolutely right that UK businesses need to step up their automation efforts to succeed in the fourth industrial revolution,” he said.

You can read the full article here.

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