In a recent video published by Digitalisation World, Ergun Ekici, Principal and Vice President at IPsoft, separates fact from fiction with regards to Artificial Intelligence (AI). In the video, which you can watch in its entirety below, Ergun defines AI with clarity and simplicity so enterprises can determine how to use AI successfully within their businesses.

“There’s a lot of hyperbole, there’s a lot of buzzwords around it, but the reality is quite simple,” Ergun says. “When we talk about AI, people talk about Big Data. Five years ago every big initiative was around Big Data. If you notice, the last couple of years, they don’t talk about Big Data anymore. You know why? They’re AI companies now. They changed their branding and marketing.”

Essentially, companies that leverage analytics and machine learning algorithms to find patterns are using AI, Ergun says. In addition to Big Data, Ergun defines IPsoft’s expertise in automation and conversational AI as the other core elements of AI.

“These three layers of AI are critical to distinguish between, because they solve very different problems and they leverage very different technologies,” Ergun says. Because of these distinctions, he recommends determining specific problems that businesses want to solve before choosing which form of AI to implement.

Be sure to watch the video below, or head over to Digitalisation World for additional coverage of this topic.

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