Advanced digital colleagues like Amelia are redefining how the world does business at a fundamental level. In order to find their way through this complex and rapidly evolving sector, enterprises rely on the insights of industry analysts. This is why IPsoft’s Analyst Relations (AR) team is vital to our continued success.
The AR department is responsible for keeping analysts, experts, and other though leaders up-to-date on IPsoft’s latest innovations and successes, so they in turn have everything they need to provide clear independent guidance to IT decision makers and business leaders.
One of the pivotal members of this team is Senior Analyst Relations Manager Aphrodite Brinsmead. We spoke with Aphrodite as part of our series, “The Real Women Behind Amelia,” in which we profile some of our outstanding colleagues helping to write the next great chapter in enterprise technology. We touched on how her team maintains lines of communication with the analyst community, the importance of social media in her role (she has quite the extensive following on Twitter), and how diversity can strengthen a cutting-edge company like IPsoft.
How would you describe your role at IPsoft?
As part of the Analyst Relations team, I’m responsible for making sure that industry experts and thought leaders get the latest information on our technology and client successes. We work with many different firms to connect their experts with IPsoft’s product specialists.
Where past experiences prepared you for your current role?
I spent almost ten years working as an industry analyst at Ovum so I know how valuable it is to give analysts concise, relevant updates. Analysts receive so much information which means it’s important for IPsoft to share a differentiated story and real customer examples.
What is the importance of analysts in the AI industry specifically?
The AI market is growing so quickly with constant mergers and acquisitions and new advanced technology developments. Industry analysts have access to information on the latest product announcements and stories which enables them to predict trends and help shape the market. They are therefore valuable in helping businesses learn about the AI market and clarify the different vendor offerings that are available today. Many of them also act as trusted advisors to businesses in making purchasing decisions or strategic changes to their workplaces.
You have a sizeable social media following. How does social media fit into your job?
Industry analysts love to share knowledge and articles on social media. I use Twitter (@diteb) and LinkedIn as networking and communication tools to help me to stay on top of industry news, find interesting AI articles or webinars, as well as learn about what competitors are doing.
What projects are you currently working on?
We’ve invited analysts from different firms to IPsoft’s annual conference, the Digital Workforce Summit, in NYC in June. We’re also organizing an exclusive analyst day after the event, where our executives will share the latest Amelia and 1Desk product advancements, IPsoft’s vision and growth trajectory, and discuss client stories. I’ve attended many vendor events and tech conferences as an analyst so it’s fun to be on the other side hosting an event.
What made you want to work at IPsoft?
I’ve worked in technology for over ten years and I wanted to work in the emerging area of AI. It feels like we are in a pivotal time for businesses as they look for tools to help them transform and use automation to deliver better customer and employee experiences. Working at IPsoft means I can play a role in the automation revolution and learn more about AI applications. I also get to work with smart, hard-working visionaries that want to make a difference to our digital future.
What are some things you are excited to see Amelia do in the future?
The potential for Amelia is huge. Since I come from a customer experience background, I’m excited for her to disrupt our sales and support processes and finally get rid of wait times. She has the ability to deliver personalized, empathetic answers or product suggestions as a virtual agent in stores, websites, mobile apps and kiosks.
How do you think the industry can get more women in STEM fields in general, and AI in particular?
Having diverse, inclusive work environments is important for organizations to succeed and develop innovative solutions. I believe there’s a number of things we can do, from encouraging children to be open minded about different careers and how their unique abilities are relevant to STEM, to educating them on potential roles that can be creative as well as technical.
Organizations can rethink recruitment processes to remove bias and make conscious efforts to appeal to diverse groups. They need to ensure they have a welcoming culture and equal growth opportunities. Hiring managers have the responsibility to give people with different backgrounds or skillsets the chance to excel in new roles or switch careers. And finally, we should be supporting and inspiring our peers to grow through mentoring and training programs.
AI will be relevant for all companies in the future and we should be helping people from every industry, background and generation to understand the benefits and potential for the technology so that they want to get involved.
Five Fast Fun Facts
What is your favorite depiction of AI from science fiction?
I love the movie Her. In a world where we’re increasingly lonely yet more connected, the AI “Samantha” starts as a virtual assistant, then gets into a relationship with the lead character, and finally (spoiler alert) transcends human intelligence and disappears. Instead of AI turning against us, this movie shows how technology can help people become closer and work together.
Name a technology you’ve recently come in contact with that made you think, “Wow, I’m really living in the future.”
I’m still amazed that I’m walking around with a tiny computer that lets me send emails, make video calls across the Atlantic, track how many steps I’ve walked, manage my finances, and more. Hopefully my phone will soon be ordering my groceries and scheduling my appointments without me even asking.
Name a notable real-life innovator whose contributions inspired you.
Elon Musk – he’s the ultimate innovator. He’s not afraid to take on existing industries and challenge convention, having contributed to the evolution of location-based services, financial payments, space travel, the automotive industry, and solar energy. It fascinates me that he’s able to do so many different things, while also thinking about the future of our planet by creating reusable rockets and renewable energy sources.
A thing your co-workers would be surprised to learn about you.
I love reading, particularly biographies and science fiction. William Gibson’s Neuromancer inspired me to study computer science and electronics at university.
Your last meal would be?
Tea with scones and cucumber sandwiches. Although I’ve been living in New York for ten years, I’m still British at heart.